jic?An undocumented Amazon Prime Video parameter that encodes the browse context you came from, the row or filter you were in when you clicked, riding along in every title link you copy.
Links inside Prime Video started carrying jic around 2025, on both amazon.com video pages and primevideo.com. The value is a number, a pipe character, and a chunk of base64. Decode the sample above and the payload contains the word all: the filter tab that was active when the link was generated. It is journey context: which row, filter or rail you clicked through.
It is undocumented, so intent is inference, but the mechanics are plain: copy a show's URL from your browser and the link you share carries a record of how you were browsing when you grabbed it, and hands Amazon that context again on every open.
The title page loads identically without it, signed in or out.
Yes. It is context for Amazon's own analytics and interface flow. The title page renders identically without it.
Rather's Link Shortener strips jic and hundreds of parameters like it, right in the address bar and in everything you copy or share. Free, open source, no account, no data collection, and the page you are on never breaks: the cleanup happens after the site has already loaded.